Given the sheer size and variety of the UK’s franchise sector, it can be hard for ambitious entrepreneurs to identify the brands that truly stand out.
That’s where the HSBC Elite Franchise TOP 100 comes into its own.
Widely regarded as the definitive annual league table celebrating the strongest brands in UK franchising, the EF100 acknowledges franchisors which combine commercial performance with quality franchisee support, ambition, and long-term credibility.
But what makes the EF100 particularly meaningful?
Well, it’s assessed against eight core criteria – including size, growth, and ambition – which is designed to evaluate a franchise’s current performance, as well as its direction of travel and the value it delivers to franchisees and the wider community.
Crucially, the EF100 list is judged by an independent panel of franchise experts, who rigorously score entrants across those criteria.
In other words, the EF100 is an incredibly helpful benchmark for prospective franchisees who want confidence they’re choosing a brand built to last.
With that in mind, we are delighted to share the news Pass the Keys ranked 85th in the 2026 HSBC Elite Franchise TOP 100.
This placing reinforces the phenomenal progress our network is making, as well as our position as one of the UK’s leading franchise opportunities.
What the EF100 recognises and where Pass the Keys stands out
For ambitious prospective franchisees, the real value of a ranking like this is what it indicates beneath the surface: a franchise that’s built around the critically important fundamentals that support sustainable growth:
● A scalable business model with clear market demand
● A credible brand that clients recognise and trust
● Operational systems that support consistent service delivery
● A support structure built to help franchisees build high-performing businesses
Of course, any successful franchise is powered by a genuinely helpful support system and the franchisees striving to build their own businesses.
At Pass the Keys, our dynamic team keeps raising the bar across training, operational standards, technology, and best practice.
Meanwhile, the driven entrepreneurs who deliver five-star customer service and build relationships with clients are the ones showcasing the strength of the model day in, day out.
Our EF100 ranking is a clear acknowledgement of that collective effort which happens consistently and professionally across the country.
Why Pass the Keys is 2026’s most exciting property management franchise opportunity
The EF100 recognition lands at a time when the short-let market is continuing to mature, with landlords increasingly looking for professional operators who can manage complexity, protect quality and maximise returns.
That’s where Pass the Keys thrives.
Our franchise model is designed for ambitious people who want to build a serious property management business in their own territory, supported by a national brand and the tools to operate efficiently and scale.
If you haven’t seen it already, don’t miss our recent blog which details exactly why we are the most exciting property management franchise opportunity around:
● How our management franchise model works day-to-day
● Why the short-let management sector is such a compelling opportunity right now
● The role of our technology and systems in supporting scalable operations
● The type of people who tend to thrive as Pass the Keys franchisees
Ready to start your Pass the Keys journey?
If you’re exploring franchise ownership and want a management franchise opportunity with a proven model, strong brand momentum, and a growing network, we’d love to speak with you.
Contact us to request the Pass the Keys franchise prospectus and book a discovery call with our franchise recruitment team to get started:
Email: franchise@passthekeys.com
Call: +44 208 050 2818
We can’t wait to hear from you.