Tony, Orihuela

Tony, Orihuela: Five-months on as a Pass the Keys Spanish Franchisee…


For over 10 years, I was a landlord and a property developer in the UK, before moving to Spain in 2022. I came across Pass the Keys when I was looking for new business opportunities in property management. With my experience, I can relate well with property owners, highlighting the benefit of our management services as well as advising them on minor renovations to increase bookings and occupancy rate. 

I made my enquiry with Pass the Keys, and as soon as I had the Discovery Demo, I realised that this was the perfect opportunity for me. There was a gap in the market for this kind of service on the Orihuela Costa in the province of Alicante, Spain. 

I launched my franchise in April 2023. The first property that I onboarded was a small house. I needed to help them acquire the tourist license so that we could start listing the property in multi-platforms such as Airbnb and I have several clients that I am getting ready to onboard with us. So far, this is a fantastic learning curve!

Having the support of our Spanish-based Account Manager, Sonia, and Marketing Manager, Pilar, is great. We also have a community chat group with the other franchise partners, and if there’s a question or problem, someone will always answer it for you. In the early stages, you definitely need that support. 

Day to day, I’ll usually have the morning at my desk, and then I will spend the afternoon visiting potential Hosts. I’ll generally write a list of tasks – if I have a meeting or appointment I use my calendar or set my alarm. 

Having a number of properties to onboard in the coming weeks, there’s quite a bit of work involved to make sure that the guest manuals are up to date – the more information you can give guests, the better. I’ll always follow up leads – sending out emails or making phone calls. I also need to schedule photographers and install key safes  – making sure the right people are in the right place at the right time. 

For a new franchise partner considering this, I would say – you have to be prepared to put the hours in – it’s not a 9-5 job. You can’t be afraid of hard work. It’s quite a people oriented business – you have to be sympathetic to guests and hosts – listen to them and solve their problems if they are upset by something. But when you do, it’s very rewarding. 


Pass the Keys Orihuela

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