Rose, North Ceredigion

Pass the Keys ® is one of the leading holiday let management companies across the UK, focused on offering a great hassle-free experience for both hosts and guests. Now, the UK’s largest property management company are proud to announce that they are now offering our services to property owners in North Ceredigion to help make managing their short-term lets efficient and hassle-free. 

Pass the Keys is proud to announce our latest partner Rose Maher! We caught up with her to find out why she’s so passionate about the county and its growing short let industry

Tell us a bit about yourself!

I’m Rose and I live in a beautiful place called Borth, in North Ceredigion, Wales. I am married to Huw and between us, we have four daughters and two gorgeous French Bull Dogs. My mother of 88 also lives with us.

I have always loved property and have had my own portfolio of properties, both in the UK and abroad for over twenty years.  This has provided me with a wealth of experience in short and long-term let management.

What drew you to partnering with Pass The Keys?

As is often the case with things that are just meant to be, it is being in the right place at the right time.  My current job was being made redundant and I decided that while that was happening I would put my property on Airbnb. It was here that I found Pass The Keys. In all honesty, I had not previously heard of them but I was intrigued enough to find out more.  So Pass The Keys kind of found me, but once it had I was extremely taken with its comprehensive management system, attention to detail, and simplicity for landlords.

Literally, every aspect of letting has been dissected and carefully thought through to enable the journey for the guest and host to be as streamlined as it possibly can. Up-to-date software has been used to reduce time labour activities, coupled with support from a team of professionals at HQ. I’m really so impressed and excited to bring this opportunity to North Ceredigion.

The symbol of ‘passing the keys’ is what makes this company unique. It’s more than a business, it’s about trusting a company to do its utmost to eradicate any unforeseen eventuality, so it doesn’t really matter if you live close to the property or not. We will ensure that your property is managed with the care and consideration we would give our own.

Why is North Ceredigion good for short-letting on platforms like Airbnb?

We are all becoming more adventurous when we book holidays. Travel agents have left our High Streets and most holidays are now found and booked online. Airbnb brought a new way to go on holiday that very much captured the essence of a ‘home from home’. Short-letting platforms have become extremely popular for all ages and continue to grow.  I believe North Ceredigion is no exception to this. Having a platform such as Airbnb ensures that any property listed receives a high percentage of coverage all over the world, which in turn creates a higher percentage of bookings.

If you have a passion for the short-letting industry and are looking to become your own boss, then why not consider becoming a Pass the Keys Franchise Partner? Operating and managing properties across their local area, our Franchise Partners are supported by the reputation and technology of a national brand, to grow a successful, cutting-edge local business.

To request more information, please visit us at or give us a call on 020 8050 2818 today.


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Want to find out more about joining our home-based franchise?

Get in touch with us on +44 208 050 2818 or fill out our enquiry form.