Mark and Jamie, South Pembrokeshire!

Back in March 2021, Pass the Keys teamed up with local business entrepreneurs Mark Pennino and Jamie Smith to provide expertise and support in South Pembrokeshire. Six months down the line, and business is booming for the pair, who are looking to expand across the county. We sat down with them to find out why they are so passionate about this area of West Wales and its growing holiday let industry.


Tell us about yourselves!

Mark: I have always had a passion for property and managed my own property portfolio in South West Wales for a number of years. This led me to discover Pass The Keys, initially as a customer – so I have experienced firsthand what a valuable service Pass The Keys offers to clients. This is why I am so excited about being able to bring this service to the Pembrokeshire area! I have many years of experience in business management and sales, working for some of the largest companies in the world and also running my own businesses. 

Jamie: I’m Jamie, I have lived in Pembrokeshire most of my life. My career has been centered around retail and home design, managing in a fast-paced and ever-changing environment. My passion has always been that the customer experience is second-to-none, you feel well looked after and supported throughout your buying journey, in a personable and friendly way. I am excited to bring my knowledge and skills to this new venture.

Why do you think short-term let’s are a lucrative market in Pembrokeshire? 

Mark: The UK holiday let market is predicted to benefit from the uncertainty that foreign travel brings in 2021. I think the cautious holidaymaker is likely to book their holiday closer to home. As this trend for “staycations” increases, the demand for short-term lets will skyrocket, as people opt to stay in safe, cost-effective private accommodation; particularly those who want to spend time with family and friends. In fact, a rise in the demand for holidays within the UK could see demand outstrip supply, so there really is no better time for property owners to capitalise on this booming industry. With Pembrokeshire’s stunning coastlines and beautiful beaches, we can expect more demand than ever.

Why do you think property owners should use Pass the Keys South Pembrokeshire?

Jamie: You can literally pass us the keys! We are a one-stop shop to ensure your property is managed and maintained to a high standard. We take away the hassle of having to manage your own short-term holiday cottage or holiday let, from managing your Airbnb listing, taking professional photographs, and most importantly maximising your rental potential! 

With Pass The Keys, you have your own client portal, so you can see in real-time your upcoming bookings and photographs of your property following its most recent clean; leaving you safe in the knowledge that you are in capable hands. With our knowledge of the local area and high standard of service, you can confidently pass us the keys and have a stress-free experience. 

If you have a passion for the short-letting industry and are looking to become your own boss, then why not consider becoming a Pass the Keys Franchise Partner? Operating and managing properties across their local area, our Franchise Partners are supported by the reputation and technology of a national brand, to grow a successful, cutting-edge local business.

To request more information, please visit us at or give us a call on 020 8050 2818 today.

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Want to find out more about joining our home-based franchise?

Get in touch with us on +44 208 050 2818 or fill out our enquiry form.